MR Magazine
Interactive Edition

Strategy | Photography | Writing | Editing | Design | Animation | Distribution

In MR’s Summer 2021 interactive issue, we transformed the reader experience by giving each digital story a bespoke look and feel. From animated design elements to immersive video ads, we upgraded the magazine to a fresh, engaging format. This issue includes the latest statistics collected from menswear merchants as they face a year of uncertainty with cash flow issues, unreliable deliveries, and erratic consumer shopping patterns. It also features three retailers finding success online after a year of sacrifice, store closures, and forced change due to the pandemic. Plus, the fashion section takes a light-hearted approach to the confusion of what to wear to the office after working from home for so long. Watch each story come to life below.